ATTITUDINAL EFFECTS OF MERE EXPOSURE1. ROBERT B. ZAJONC. University of Michigan. The hypothesis is offered that mere repeated exposure of the. Zajonc, R.B. () Attitudinal Effects of Mere Exposure. Journal of Personality and Social Psychology, 9, has been. Zajonc, R.B. () Attitudinal Effects of Mere Exposure. Journal of Personality and Social Psychology, 9,

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At what point does exposure not help with positive feeling?

One explanation for this bias is the affect heuristic. This wxposure of thinking is biased, as it is both irrational and contradicts the classical theory of finance. The results show that in the teaching of Economics, ezposure should be a balance between providing a coherent theoretical framework together with behavioral aspects.

Earn your certificate and save lives! Does it matter what the intervals are of the exposure? Journal of Personality and Social Psychology, 9, Attitudinal effects of mere exposure. According to this heuristic, the investor forms her attitude about the asset in the first stage, and then links all of her subsequent judgments to this attitude. Does this work in all situations? Journal of Personality and Social Psychology9 2, Pt.

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According to the classic Capital Assets Pricing Model CAPMwe would expect to receive a positive correlation between risk and return of financial assets. The mere exposure effect is an example zsjonc how irrational we can be. The experiment included two treatments that differ in regard to the timing factor.


This idea explains attachments to both animate and inanimate objects, and why sometimes it is hard to throw things away.

This is a FREE course that will take only about 20 atittudinal. Bennett is available for interviews and public speaking events. Zajonc conducted four experiments, each of which provided overwhelming to strong support for the hypothesis that mere repeated exposure of an individual to a stimulus object enhances his or her attitude toward it.

Assessing Racial Preferences in Movies: Scientific Research An Academic Publisher. Putting on a conference? Eleven out of twelve times, the character was liked better when it was in the atitudinal frequency category. This is a full college-level course. Enter your name and e-mail address to quickly register and be notified of new entries.

For example, in experiment 3, zauonc were shown nonsense symbols that resembled Chinese characters. A good financial asset has a high expected return and is considered low-risk, and vice versa.

Contact him directly here. Have a podcast or know someone who does? When choosing a particular alternative from a number of financial assets, risk is an important feature.

Knowing basic psychology can help you in all areas of your live, both personally and professionally. Bo Bennett teaches both the Introduction to Psychology and Social Psychology courses to adult students, all around the world.

Mere Exposure Effect

Fear not; this same irrational bias that has caused you to form attachments to things you no longer have also works to irrationally help you form new attachments! Enroll in Social Psychology: The mere exposure effect is well established at this point. Some of the subjects were asked to judge the return mre risk ratings before learning about the CAPM in class; the others were asked after studying the CAPM material. Although both course options are self-paced, you can choose from self-evaluated and instructor-evaluated options.

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Earn your certificates today! Want to Understand the Mind and Other People? In no way does mere exposure mean that something is more trustworthy or deserving of positive feelings. An experiment was conducted in which each subject made both risk judgments and return judgments in regard to 25 domestic stocks chosen randomly from the Tel Aviv stock index.

Modern EconomyVol. The aim of this study is to examine how this bias is affected by studying the CAPM in Finance entry courses.

Moreover, given that finance education did not prevent the bias among students fxposure background in quantitative analysis, it is reasonable to assume that other agents without this background would have more difficulties to apply the principles of investments under uncertainty. This is a college-level course designed to introduce students to the field social psychology, helping dxposure better understand why and how the way we feel, behave, and think is is largely a result of our social worlds.

The subjects were then asked to rate how they felt about each character. The study does, however, raise questions as to the limitations of exposure. Each character was shown from 0—25 times.

Finance education reduced the bias, but did not prevent it.

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